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Fender & Squier

Fender:

Founded in 1946 by Leo Fender, Fender has grown to become a cultural icon in music worldwide, and in nearly every genre: from rock 'n' roll to blues. For every musician who plays a Fender guitar on stage, there's a fan who's just picked up his first guitar. From Jimi Hendrix to Eric Clapton, the world's finest guitarists have played Fender.

Squier:

Fender acquired U.S. guitar string manufacturer the V.C. Squier Company in 1965; by 1982 the Squier name had resurfaced as a low-cost "value brand" alternative initially manufactured and distributed in the Japanese domestic market and soon offered to Europe, North America and the rest of the world.